PPC Specialist

Alban Recruitment Solutions • Full-time • London, South East England, GB • £35k - £50k / year • 3d ago

My client is looking for a PPC Specialist to join their team in either the London, St Albans or Cheltenham office. This is a pivotal role, leading our PPC (Google Ads and Paid Social) team, so you’ll need several years of experience.

Responsibilities

Build, execute, and manage PPC campaigns across Google Ads and various social media platforms such as Facebook, Instagram, LinkedIn, and Twitter
Perform thorough keyword research, ad grouping, and audience targeting to optimise campaign reach and effectiveness
Monitor and adjust bids, budgets, and campaign settings to ensure maximum ROI and adherence to budget constraints
Analyse campaign performance data, generate detailed reports, and provide actionable insights
Collaborate with cross-functional teams to integrate PPC campaigns with overall client marketing strategies
Stay current with PPC and paid social trends, tools, and best practices to continuously refine and enhance campaign strategies
Implement A/B testing to compare different campaign strategies and improve overall results
Participating in client meetings to present campaign results, discuss strategies, and gather feedback

You’ll be

Analytical and data orientated
A team player
A problem solver
Willing to share your knowledge and expertise with the rest of the team
Someone who embraces success and failure equally – there’s no room for egos

You’ll have

Several years of PPC (Google Ads and Paid Social) experience
An in-depth knowledge of PPC best practices - bidding strategies and best practices
Excellent analytical skills to interpret data and adjust campaigns to meet objectives (proficiency in Google Analytics desired)
A desire to see our clients succeed
A strong attention to detail
A growth mindset – you’ll be aware of your strengths and weaknesses and willing to work on them

You’ll get

Generous holiday allowance starting at 23 days plus bank holidays, rising to 30 days
A 4-day week on the last week of the month (10 extra lie-ins a year!)
Flexible working opportunities
A competitive salary and bonus of up to 10%
Opportunities to train and develop, go to conferences and share your knowledge with others
Proactive career development – we’re a growing company and love to see our team grow with us
Company pension
Company healthcare plan
Maternity and paternity benefits, plus flexibility for parents to make sure that you never miss the school play
Innovative, exciting and supportive environment
A fun, friendly team environment: twice-yearly team nights away, team socials and lunches, charity challenges, a great deal of banter and a healthy competitive spirit

Job Types: Full-time, Permanent

Pay: £35,000.00-£50,000.00 per year

Benefits: